ATTENTION: All struggling and frustrated trades professionals...

If you want a surge of new, qualified customers while doing what you do best—building, fixing, creating—don’t move.
This might be the most valuable website a trades pro will ever see.

From websites to newsletters, boot camps to books — everything you’ll find here was built to help the working man rise, earn, and own his market.

Dear Trades Professional,

‍If you’re anything like me, you can probably remember those early days in business — full of fire, drive, and big plans. You were ready to take on the world, armed with skill, confidence, and the determination to prove yourself.But then something unexpected happened.

The work didn’t flow in the way you thought it would. One month was busy, the next was a ghost town. Customers came in random bursts. There was no rhythm, no predictability — just the constant grind of trying to keep momentum.It blindsided me too.
‍
And after working across multiple industries and spending over three decades in marketing and web development, I realized the truth: every business owner in the trades fights the same battle — the lack of consistent, qualified leads.

‍That realization became the turning point.Years ago, I made a decision to take everything I’d learned — the strategies, the systems, the lessons from building over a thousand websites and marketing campaigns — and pour it all into one mission: helping trades professionals build profitable, predictable businesses.

‍Because here’s the big idea — it’s not just about how much money you make. It’s about how you make it. You can keep swinging the hammer the hard way, or you can grab the nail gun and finish the job faster, easier, and with better results.

When the check clears, the bank doesn’t care how you earned it. It all spends the same. So the question becomes: Do you want to work harder, or do you want to work smarter and win bigger?

‍That’s exactly what I help you do here at The Trades Person™. We create high-performance, lead-generating websites built for results — not vanity. We develop direct-response marketing campaigns that turn browsers into buyers.

We provide coaching, client-nurturing systems, and referral programs that keep business flowing year-round.And we don’t stop with individual businesses.

We also partner with trade associations that share our mission — helping them strengthen their member base, improve retention, and give their members access to proven marketing tools, training, and education that turn skilled workers into profitable entrepreneurs.

Together, we’re reshaping what success looks like in the trades.
‍
No fluff. No theory. Just strategies that work in the real world — for real business owners who want control, freedom, and the income they’ve earned the right to enjoy.If that sounds like the next step you’ve been looking for… You’re in the right place.

‍Let’s build something great together.
‍Rick Nielsen- Founder, The Trades Person™