About The Trades Person Organization

Where Real Tradesmen Learn to Master the Business Side of Success and Build True Freedom.

Let’s cut the nonsense right now: This isn’t a “guru” hangout or a place where buzzwords and theory rule the day.
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The Trades Person Organization™ was built for real tradespeople — men and women who actually work with their hands, who’ve eaten cold lunches in the cab of a truck, and who’ve earned every dollar the hard way. You already know your trade. You can repair, rebuild, or reinvent almost anything your clients throw at you.
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That’s not the issue.The issue is no one ever showed you how to build a business that works as hard as you do. You were taught to fix problems, not to market yourself. You learned to bid jobs, not to sell your value.
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You mastered the craft — but not the control. And that’s where we come in.

We Strip Away the Fluff — and Hand You the Real Tools That Move the Needle

‍Everything we do — every book, publication, bootcamp, coaching session, and system — was built to move you fast from clueless to confident, from overwhelmed to organized, from tradesperson to master of marketing and business success.We’re here to turn you into an unstoppable force in your market — not through hype or hacks, but through proven principles and repeatable systems.

‍Our tools, training, and publications are designed for one purpose: To make your business the engine that builds your ultimate goal — autonomy. Because that’s the real dream, isn’t it?
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Not just more work… not even more money (though that’s a nice bonus). The real goal is control: Control of your time. Control of your income. Control of your future.

That’s what autonomy is. And that’s what we help you build here.

‍We’re Not About Perfection — We’re About Progress

‍We know you don’t have time for fluff You don’t need another “inspirational” post from someone who’s never had to chase a late payment or bid a tough job.You need tools that work. Systems that simplify.

Strategies that make sense.And most of all — you need a plan that actually fits the real world of the trades.That’s why everything inside The Trades Person Organization™ is built on one unshakable philosophy: Progress beats perfection. Every. Single. Time.

‍You don’t need to be flawless — you just need to be moving forward. Because every small improvement you make compounds. Every bit of progress stacks. And before long, those small wins become massive results.That’s the foundation of persistence — and it’s how we help you create unstoppable momentum in your business and your life.

The Mission: Build Freedom Through Mastery

‍Our mission is crystal clear: To give you the skills, mindset, and real-world knowledge to transform your trades business into a tool for building autonomy.We’re not here to make you busier — we’re here to make you better.
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We’re not here to add more chaos — we’re here to hand you clarity.

‍Through our books, The Journeyman Newsletter, MarketLock™ websites, Success Syndicate™ coaching, and our Tradesman Bootcamps, we give you the frameworks, words, and systems to take back control. Because the more you understand how to market, sell, and lead — the less you’re a slave to circumstance.

You become the builder and the architect of your own freedom. That’s the point of all of this: To help you stop being “just another contractor” and start being the CEO of your life.

‍The Trades Person Organization™  isn’t a “corporate training platform.” It’s a movement — built from the ground up by people who’ve been there, done it, and earned every scar that came with it.

At the core of this movement is Rick Nielsen — a veteran marketing strategist, business builder, and lifelong advocate for the trades.Rick spent decades building systems, testing strategies, and fighting through the same struggles you face today.

He knows what it’s like to wear every hat — the estimator, the marketer, the manager, the problem-solver — all while trying to keep the lights on and your sanity intact.He built this organization for one reason: To give you the resources he wished existed when he started — the kind that take you from reactive to relentless, from surviving to thriving.

‍A Brotherhood (and Sisterhood) of Builders

‍This is more than a website. It’s a home base for tradespeople who are done with the guesswork. A place where you can learn, sharpen your edge, and finally build the kind of business that doesn’t just make a living — it builds a life.Here, we tell the truth.
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We teach what works. We share the shortcuts that only come from decades in the trenches.We don’t compete with each other — we elevate each other.
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Because when one tradesperson wins, it raises the bar for all of us. This community is built on respect, results, and real talk.
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We’re all in this together — and that’s exactly how we win.

‍What You’ll Find Here

Books and Publications: Real-world education written by people who’ve lived it.
‍Bootcamps and Coaching: Hands-on, battle-tested training that accelerates your growth.
‍Marketing and Sales Systems: Tools that generate leads, close deals, and multiply profit.
‍Mindset and Leadership Frameworks: So you can lead with confidence — not chaos.
‍A Brotherhood of Progress: Tradespeople who are as serious about success as you are. Everything here exists to help you shorten your learning curve and speed up your results — so you can build your business faster, stronger, smarter, and finally create the life you set out to build when you first picked up your tools.
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We Stand for Results, Not Excuses

‍You’ll never find empty theory here. No jargon. No “follow your passion” clichés. Just what works — delivered with the kind of clarity and honesty that only comes from years of doing it wrong before finally getting it right.

Our goal isn’t to impress you. Our goal is to equip you. Because when you master these skills — marketing, selling, leadership, communication, and mindset — your business stops being a grind… and starts being a machine that gives you back time, money, and peace of mind. That’s the power of autonomy. And that’s what we help you build here every single day.

Our Promise To You
‍We’ll never waste your time. We’ll never sugarcoat the truth. And we’ll never stop pushing you to become better — as a business owner, leader, and human. being. Because this isn’t just about running a better company. It’s about becoming the kind of person who can.

When you join The Trades Person Organization™, you’re not just learning how to market, sell, or scale… you’re learning how to build something that lasts — something that gives you real control over your future.That’s what we’re here for.
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And that my friend, is why this organization exists!!