The Tradesman’s Anti-Failure Guide™

Inside this guide, you’ll discover the brutally honest list of what’s killing your profits — and how to fix it before it buries your business. This isn’t theory. It’s a street-level checklist built from nearly three decades in the trenches helping trades pros plug leaks, tighten systems, and finally run their companies like pros.

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The Journeyman Marketing Newsletter

Your Monthly, hand delivered “Seminar-in-Print”

The Journeyman Monthly Newsletter Delivered each Month To Your Home

For Tradesmen Who Want to Build Wealth, Master Marketing, and Take Back Control of Their Business and Life.Let’s get one thing straight…

You don’t rise to the level of your goals — you fall to the level of what you repeat.
As adults, we like to think we “got it.” We hear something once, nod our heads, maybe even jot down a note or two… and then?

Gone.

Poof. Gone faster than a fart in a fan factory. Our brains are like sieves — information flows in one ear and right out the other.

That’s not an insult. That’s reality. It’s why most people never make the lasting changes that lead to real growth. They hear a great idea, but they never hear it enough times or see it in enough ways for it to stick.

And that’s exactly why The Journeyman Marketing Newsletter™ exists.

Repetition Is the Real Secret to Mastery
The same way you had to practice laying perfect lines of caulk, pulling flawless brush strokes, or measuring twice before you cut once — your business mind needs the same kind of repetition training.You can’t read one book, watch one video, or attend one seminar and expect to have mastery.

You have to hear, see, and apply the ideas again and again until they become instinct — until they become part of how you think. That’s what this monthly newsletter does.

Each issue drills in the principles of business success, marketing, client control, pricing, and profitability — not once, but repeatedly, from new angles, with real examples, and in the context of the trades.

Because repetition is what builds confidence. Repetition is what builds habits. And repetition is what builds wealth.

It Only Takes One Spark
Here’s the beautiful thing: it doesn’t take 50 big ideas to change your business. It takes one small spark. One article, one story, one phrasing — the right idea hitting your mind at the right time — can trigger an avalanche of profit.

Maybe it’s the one paragraph that finally makes you raise your prices with confidence. Maybe it’s the one concept that helps you turn a “tire kicker” into a long-term client.

Maybe it’s the one marketing headline that gets you five new jobs this month.That’s the power of this newsletter.

Every issue is packed with usable, boots-on-the-ground strategies written in plain English — not corporate buzzwords or marketing mumbo jumbo — so you can put it to work immediately.

You’ll find battle-tested lessons on:How to generate quality leads without wasting money on “spray and pray” ads. How to make your website sell (not just sit there).How to control your pricing, your time, and your clients.

How to build systems that make your business run smoother than your best power tool. And how to think like a true entrepreneur, not just another guy with a toolbox and a business card.

The Newsletter for the 5% Who Actually Take Action
Let’s be honest — 95% of people never invest in themselves.
They’ll spend $50,000 on a new truck, but won’t invest $800 to learn how to get $500,000 in new business.They’ll buy new gear, new ladders, new tools… but they won’t buy knowledge.

And that’s why 95% of people stay stuck.They’re not stupid. They’re just trapped in the “next job” cycle. Work, get paid, repeat.But the 5% who invest in themselves — the ones who study, apply, and repeat the right ideas — they’re the ones who quietly build wealth.

They build systems.
They build reputations.
They build legacies.

That’s who The Journeyman Marketing Newsletter™ is for.

A Monthly “Seminar-in-Print” That Feeds Your Mind — and Fills Your Bank Account
Every month, you’ll get a printed issue mailed directly to you — no distractions, no algorithms, no social media fluff.

Just pure, focused, high-quality content written specifically for trades professionals.

Each edition is a deep dive into a core element of business growth — pricing, lead generation, referrals, client control, mindset, salesmanship, or systems — and how to put it into action immediately.

This is not theory.
This is not hype.

This is practical wisdom forged from decades of real-world experience, distilled into simple steps and powerful insights you can use that same week.

And because it’s physical — something you can hold in your hands — you’ll actually read it. You’ll underline it. You’ll dog-ear the pages and come back to it later.It becomes part of your toolbox.

Just a different kind of tool — one that sharpens your thinking instead of your saw blade.

The Double-Barrel Profit Shotgun: The Newsletter + The Success Syndicate™
When you subscribe to The Journeyman Marketing Newsletter™ on an annual plan, you don’t just get the newsletter.

You also get access to the Success Syndicate™ Coaching Calls — live group sessions where we break down the same strategies and go even deeper.

That means every month you’re getting two barrels of profit firepower:

The Newsletter
— to train your mind and feed you fresh ideas.
The Success Syndicate™ Calls
— to put those ideas into motion and answer the real questions holding you back.

It’s like having a personal marketing coach and business mentor on call — for a fraction of what most “consultants” charge for a single hour.

That combination — repetition in print plus reinforcement in coaching — is a double-barrel profit shotgun.

Because you’re not just learning once. You’re hearing, applying, refining, and reinforcing every single month. And that’s when things start to stick. That’s when your business starts to grow on autopilot.

That’s when you move from just working in the trades to owning your market.Why It Works So Damn WellIt works because it’s built for how we actually learn. It’s built for real life.We’re not college kids sitting through lectures.

We’re business owners juggling chaos, calls, and crews.
We need ideas that are clear, repeatable, and practical — not fancy theories from some MBA who’s never carried a ladder.

Each issue gives you just that — the kind of repetition learning that seeps into your habits over time.

And before you realize it, your business, your income, and your confidence are all growing — not because of one “big move,” but because of consistent learning that finally sticks.

That’s how professionals are made. That’s how wealth is built.
And that’s how freedom happens.

Your Investment Is Guaranteed — No Risk, All Reward
Like everything I create, I back it up 100%.
Try The Journeyman Marketing Newsletter™ for three full months!

If you don’t see the value — if you don’t feel like it’s reshaping the way you think, market, and run your business — I’ll refund your entire year’s subscription.You’ll keep the three issues you received on the house.

That’s how much confidence I have that this will change the way you do business forever.Because when you combine repetition learning with real-world strategies, results aren’t a matter of “if.” They’re a matter of “when.”

Final Word: Your Next Big Win Might Be on the Next Page You Read
You never know which idea will change everything. It could be a single paragraph, a phrase, or a story buried in one of these pages that triggers a domino effect in your business.

But you’ll never know if you don’t start reading. So if you’re ready to stop winging it and start winning it…

If you’re ready to finally get your business under control and working for you instead of the other way around…

Then it’s time to get your hands on The Journeyman Marketing Newsletter™. Because one idea — just one — can pay for this subscription ten times over.

And when you start stacking those ideas month after month, your business will never be the same.

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Rick's Power Vault Quote:

“Repetition builds mastery. Mastery builds wealth. And wealth builds freedom — but only for those who keep showing up to learn.”

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